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NewDigitalBharat
E-commerce

Launching an online store: a practical checklist

From product photos to returns policy — the essentials to get right before you open your online store. 7 min read

Products and content

  • Clear, consistent product photos on a clean background
  • Honest descriptions with sizes, materials and care details
  • Sensible categories and filters so customers find things quickly

Checkout and payments

  • Popular payment methods for your customers, including UPI where relevant
  • Guest checkout — do not force account creation
  • Shipping costs and delivery timelines shown before the final step

Trust and policies

Publish shipping, returns, refund, privacy and terms pages, plus real contact details. Customers look for these before buying from a store they do not know yet.

After launch

Set up analytics, order notifications and abandoned-cart reminders. Review what sells and where people drop off every week, and improve one thing at a time.

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